ARCSEVEN'S 'why' was unclear and they were not standing out in their overcrowded corporate consultancy firm market. we were also tasked with updating the current stale and uninspiring identity with a focussed and playful visual language though the use of illustrations and supporting brand elements.
Perspective, Theatrical, Directional

ARCSEVEN is a brand that explores the notion of perspective by looking at the world through a new lens; a lens that draws on feelings of curiosity and intrigue; a lens that highlights opportunity and creativity; a lens that presents a welcoming world.
A sophisticated and crafted serif is used as the logotype, supported by contrasting typography, using serif and sans-serif alongside one another. This will aid in ensuring that the brand’s information and education is as digestible as possible whilst maintaining a contemporary feel that helps bridge the gap between the human and the digital world.
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